If you’re seeking an expert track in email-driven marketing automation, this job offers a promising step. The salary stands out, ranging from Ksh 135,000 to Ksh 200,000 a year. The position is full time, requiring in-person attendance.

The role invites candidates with a degree in marketing, business, or related fields. You’ll need at least three years’ experience in email marketing or automation, and practical knowledge with automation tools is a must. Analytics and HTML skills will be great assets.

Daily Life and Responsibilities

You drive the design and management of customer journeys using automation tools. Your tasks include creating, personalising, and executing segmented email campaigns aligning with business targets.

Monitoring performance and optimising based on key data metrics will be central to your role. Integration with CRM software is expected for seamless flow of information and efficiency.

You’ll maintain deliverability best practices and uphold compliance standards, ensuring campaigns actually reach intended audiences. Regular analysis and actionable reporting are essential parts of your workflow.

Continuous improvement is encouraged, meaning you’ll review outcomes, find gaps, and apply current marketing insights. You’ll need to stay on top of industry trends and adapt strategies as needed.

Advantages of the Role

This is a career-forward opportunity with a competitive salary above many typical marketing roles. The full-time arrangement ensures job stability and immersion in modern marketing strategy.

A significant advantage is the direct impact you can have on business revenue and customer engagement through personalised journeys and data-led campaigns.

Drawbacks to Consider

The role demands high accountability, as performance is closely tracked and reported. You’ll work in a fast-evolving field, which may require swift adaptation to new tech and standards.

Expect a thorough hiring process targeting strong skills, which may be a challenge if your experience is lighter than outlined requirements.

Final Verdict

This position is ideal for experienced professionals ready to manage key marketing functions with freedom and responsibility. The earning potential and skill growth make it an excellent next step for the right candidate.